Social Insecurity: Health Plan Members Loathe to Connect on Social Media

Many people share the intricacies of their lives and the lives of others on social media. Some would say many overshare—even about their health—all the time. This isn’t happening, however, when it comes to health plans and their members. There’s a decided lack of sharing: A study found 63% of members won’t approach their health plan via social media. And only 37% are connected to the plan via social media. For those who do make the link, Facebook is the top platform used.

The good news is that 78% of respondents said that the information was “helpful” when they did use social media to approach the plan.

One issue may be privacy. How much information about your condition or issue do you need to disclose publically to effectively interact with a health plan? It seems like taking the conversation offline—to email or a private chat function—as quickly as possible protects the member and health plan, and is potentially a more efficient use of time and resources.

How much health information have you shared with your health plan on social media?
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